せとうちパレット

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せとうちパレットプロジェクト Let's discover new colors.

CONCEPT

The stunning ocean, islands,
and radiant sunshine
make Setouchi a repeat destination.
Together with the residents of Setouchi,
JR West unites the railway service
and the creative business
to add further value
to the beautiful region.

Encounters by locals and visitors alike.
A collaboration between the local culture
and industry,
beautiful nature, and brand new ideas.
Shine a new light on Setouchi's charm
to uncover infinite possibilities.

Like creating brand new colors
on an artists' palette,
this project helps create
colorful new encounters
on a large palette that we call Setouchi.

Let's discover new colors together.

MOVIE

PROJECT TEAM

Each team,
divided according to the categories below,
captures the various colors of the masterpiece Setouchi.

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※All photographs are for illustrative purposes only

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